From 2006 to 2010, bwin was jersey sponsor of AC Milan, who, with 18 international titles under their belt, they can be considered to be one of the best football teams in the world.
The sporting highlight of four successful years came with Champions League glory right at the beginning of the partnership and was followed up by further successes in the European Supercup and the FIFA Club World Cup a year later. The entire 48-month partnership was a winning combination for both parties from the very outset. Numerous publicity events and promotions took place in and around the club and created a significant amount of media interest. bwin customers, business partners and fans alike were given the opportunity to watch games live from the bwin Lounge at the stadium, meet club stars such as Genaro Gattuso and Andrea Pirlo or train with the team at Milanello. These are experiences that everyone involved will never forget.
bwin would like to extend its thanks to AC Milan once again and wishes the club all the best for the future.
Background - this is AC Milan:
AC Milan has won the Italian league title a total of 18 times since the club was founded in 1899. After their 2:1 triumph against Liverpool in May 2007, their tally of European titles rose to seven in the Champions League and the European Champions Clubs' Cup, as the competition was known until 1992. The Coppa Italia, the national Italian Cup, has been awarded to the Rossoneri five times. The end of 2007 saw another great triumph for the then defending Champions League winners when they took their fourth FIFA Club World Cup title in Yokohama.
Legendary coaches and players have shaped the various eras of the club: in the 60s, it was Nereo Rocco and Nils Liedholm, and in the 80s and 90s, Arrigo Sacchi and Fabio Capello. Under the direction of the latter, Milan dominated world football, led by the great Dutch triumvirate Ruud Gullit, Frank Rijkaard and Marco van Basten. Coach Ancelotti and players such as Paolo Maldini, Andriy Shevchenko and Kaka, were the protagonists of the recent past.