The bwin group was partner of FC St. Pauli from 2007 to 2010. Initially the company advertised the bwin brand PokerRoom as part of their cooperation with St. Pauli. Over the previous two years, the Hamburg-based club has advertised the free gaming platform free-bwin.com.
FC St. Pauli, which was founded in 1910, is one of the most well-known and popular clubs in Germany. After decades of second and even third-class performances, the club, which has its roots in the Reeperbahn area of Hamburg, won over the love and admiration of football fans in Hamburg and the entire German republic.
As official sponsor at the “Heart of St. Pauli”, free-bwin.com was represented at the Millertor stadium through attractive advertising banners which were in direct view of the television cameras as well as through massive 3D carpets next to the stadium gates. In addition, the free-bwin.com logo was also present on the substitutes’ bench as well being worn on the arms of the players during all DFB cup games. A further aspect of the sponsoring package was a presence on the club website, fcstpauli.de.
The bwin group wishes FC St. Pauli plenty of success for the future!