bwin's first involvement in a FIBA event was as event sponsor at the European Championships in 2005 in Serbia and Montenegro. Following the great success experienced there, an official partnership began. Since 2006, we have been official global partner of FIBA and their sponsor for all European and World Championships.
bwin had a significant presence at recent major tournaments which included the 2006 World Championships in Japan, the 2007 European Championships in Spain, the 2009 European Championships in Poland and the 2010 World Championships in Turkey. The courts were filled with unmistakable bwin banners and the company logo was present on official FIBA advertising material. In addition, bwin customers were invited to join the fans at the tournament and took part in superb promotional activities.
Basketball inspires the masses – the major tournaments regularly attract thousands of sports fans to the venues with millions more watching the games on television. FIBA was founded in Geneva in 1932. Three years later, the first European Championships were held in the federation's Swiss birthplace. The first World Championships were held in 1950.